Social DM automation
Turn comments, keywords and DMs into structured conversations on Messenger, Instagram and WhatsApp.
Comment keywords · DM replies · Follow-upDAYELLA LTD · HONG KONG
Dayella Ltd designs and manages social DM and website chat workflows using leading automation platforms and AI. Turn engagement into qualified enquiries, useful follow-up and booking opportunities.
Built for your business. Supported in English and Chinese.
01 · START A CONVERSATION
Someone sends a Messenger enquiry
02 · UNDERSTAND THE INTENT
AI answers. Your workflow decides.
Answer from your approved content, ask the right questions, and hand over when a person is needed.
Qualified enquiry
▦ Book a conversation
Still exploring
▤ Send a useful resource
A conversation. A clear next step.
YOUR CONVERSATIONS, CONNECTED
LESS MANUAL FOLLOW-UP. MORE USEFUL CONVERSATIONS.
We design the conversation and the workflow around it — from the first DM to the handover your team actually needs.
Turn comments, keywords and DMs into structured conversations on Messenger, Instagram and WhatsApp.
Comment keywords · DM replies · Follow-upHelp visitors find answers using your approved content, then capture their needs and route the enquiry.
Approved knowledge · Qualification · HandoverMap chat answers into a CRM, notify the right person and define follow-up or booking steps.
CRM mapping · Notifications · CalendarReview drop-off points, test messages and give your team a playbook they can confidently maintain.
Flow audits · Training · ReportingChoose the channel, campaign and intent that start the conversation.
Collect the business need, timing and preferred way to follow up.
Route the enquiry to a person, a resource or a booking flow.
Review replies, qualified enquiries and completed bookings.
WORKFLOWS IN PRACTICE
Illustrative workflow playbooks — not reported client results.
RETAIL & ECOMMERCE
Instagram comment → DM
Ask about the product or use case, share relevant information, then offer help from the team.
Track: replies, qualified enquiries, purchases attributed to the campaign.
EDUCATION & CONSULTING
Messenger enquiry → qualification
Ask about the goal and preferred timing, collect contact details with permission, and invite the lead to book.
Track: completed enquiries, requested calls, booked consultations.
SERVICE BUSINESSES
Website AI → team handover
Answer an approved FAQ, identify the service needed and send the enquiry to the relevant team.
Track: answered questions, handovers, first-response time.
LEARN IT. THEN BUILD IT.
Practical guides to comment keywords, DM replies and website chat qualification, plus an existing library of platform-specific tutorials.
Start a useful conversation from a keyword comment.
Ask less. Learn what your team needs.
Create a helpful assistant with clear boundaries.
Free checklist + conversation prompts. No sign-up required.
CONNECTED, NOT COMPLICATED
01
Instagram DMs · Messenger · WhatsApp · website chat
02
ManyChat · Chatbase · AI model integrations
03
HubSpot · Salesforce · Zoho · Google Sheets
04
Email · calendar · team notification · follow-up
LET’S MAP YOUR NEXT WORKFLOW
Tell us where your enquiries come from and what should happen next. We’ll start with the conversation, not a list of tools.
Get a free flow audit